Obama's saving grace

By David Domke, UW professor of communication and head of Journalism

In winning contests in 13 states on Super Tuesday, Democratic Party presidential candidate Barack Obama displayed his ability to draw voters from all corners of America. Most notably, perhaps, he beat primary competitor Hillary Clinton in a large number of states that have tilted Republican in recent decades.

Such successes are intriguing for any Democratic candidate running for president. For an African-American man virtually unknown just a few years ago, there can be only one explanation: God must be involved.

In the politics, that is.

Transcending the chasm of race is difficult in the United States. For politicians in America, an effective way to do so is by accentuating religious faith. More than 90% of U.S. adults consistently say they believe in God or a universal spirit — prompting George Gallup Jr. to remark that it’s not even worth polling the matter. As a result, emphasizing that one is a “person of faith” has the ability to connect more Americans than any other campaign talking point.

This has become particularly so in recent decades. Analysis of more than 15,000 public communications by U.S. political leaders from Franklin Roosevelt’s election in 1932 — the origin of what scholars call the “modern presidency” — through the first six years of George W. Bush’s administration shows an astonishing increase in religious rhetoric beginning in 1980. That year Ronald Reagan ran a campaign shot through with religious themes and calculated outreach to newly mobilized evangelicals. The approach was so successful that subsequent presidents and presidential hopefuls have followed suit. My colleague Kevin Coe and I call this the God strategy.

This approach reaps rewards for any candidate, but for an African American politician it is essential. Faith provides a deeply felt connection that allows — perhaps even compels — many white voters to see a minority candidate as fully human. Yes, history shows that faith prompts some to be more prejudiced; but in the 21st century, far more draw from their sacred texts and traditions the message that God is colorblind.

As Americans struggle to overcome racial biases, invocations of faith by a black candidate go a long way towards appealing to the better angels of all Americans’ nature.

Obama  understands the political value of trumpeting a mainstream Christian faith — and the danger of having those beliefs questioned. His campaign reacted strongly to two e-mail whisper campaigns, one that accused him of being a Muslim and another that accused his church, Trinity United Church of Christ in Chicago, of being anti-white.

Obama turned both into opportunities, taking to the airwaves to discuss his faith and putting out a statement describing himself as a “committed Christian.” On Saturday in red-state Boise, before an audience of 14,000 — equivalent to one-tenth of all registered voters in the state — Obama directly addressed the anti-Muslim campaign and declared, “I've been going to the same church for 20 years, praising Jesus.”

All of this has helped Obama reach across demographic and ideological lines to attract voters. Consider that he was the first Democratic presidential candidate to visit Idaho since Harry Truman — an approach that paid off when he won 80% of the state’s caucus delegates, the largest single victory for any presidential candidate in the 2008 campaign.

To understand just how valuable Obama’s emphasis on faith is, consider an event Obama attended in December 2006 — an AIDS summit meeting of key religious leaders held at Saddleback Church in Southern California, home of prominent evangelical Rick Warren.

There, in front of an audience consisting primarily of white conservatives, Obama was gently chided by Republican Senator Sam Brownback — a favorite among Christian conservatives — for moving in on his territory. “Welcome to my house,” Brownback said.

When it was his turn, Obama took the podium and played his trump card. “This is my house too,” he said. “This is God’s house.” The audience gave Obama a standing ovation, accompanied by enthusiastic shouts of “Amen.” Two months later, the junior senator from Illinois announced he was running for president, opening his kickoff speech with these words: “Giving all praise and honor to God for bringing us together here today.”

As we move beyond Super Tuesday and into the rest of the primary season, Obama’s willingness to emphasize his Christian faith might well be his saving grace.